In 2022 there are lots of beauty and wellness brands to go around. But only so many who are real, reliable, and really deliver with branding clientele. Branding with Tre’byen is here to set a new standard in branding, rebranding, and taking brands in the fashion and beauty world to the next level. Recently, I had the pleasure of sitting down with wellness and beauty expert Cris Gambrell and she expanded on Tre’byen as a business and supporter of the local community. Here is Tre’byen in Gambrell’s own words.
First off tell the readers about branding with Tre’byen
Tre`byen Complex, Beautifully Complex, is the meaning. We are a consulting and marketing firm that helps build and rebuild personal care businesses. Some examples of personal care businesses are beauty salons, schools, spas, nail salons, barbershops, and holistic, and/or health care products. We are a Black women-owned company out of Virginia Beach, Virginia. Providing several optional marketing and promoting strategies from social media, and direct marketing to event planning and networking gatherings. We also help you understand your financial needs and provide and implement strategies to bring your company to the next level.
What are some of the brands that have done branding with Tre’byen thus far?
Tre`byen has already had the opportunity to work with two up-and-coming brands, M:Salon out of Sacramento, California owned by Marichal Brown alongside his brother Rodney Brown. Tre’byen has been an instrument in helping Marichal Brown and Rodney Brown launch their shaving product line from the West Coast. Tre’byen has helped to pitch it to local Hampton Road area barbers and barbershops.
The second brand Tre’byen has worked with has already been nominated for the Best Small Business Award in the Virginia Beach area. It is none other than the first year running Be-A-J-Juice Bar in Norfolk, VA. Owned by Marlon Daley, Be-A-J-Juice Bar serves all-natural ingredients that help promote a healthy but tasty lifestyle for customers who love to juice. Both these companies are Black-owned.
Tell the readers what Tre’byen has done for the community
Tre`byen loves to give back to the community, one organization, in particular, is the Social Butterflies Foundation out of Newport News Virginia. We give back and are a working part of the organization. Other causes we stand strongly with are lupus awareness, self-love, confidence building, and embracing who you are. This is why we are Tre`byen Complex.
Three words to describe your brand?
Three words to describe my brand would be, innovative, creative, and understanding.
What are your goals with your brand today and five years from now?
My goal in the next 5 years is to be the firm that brands will always need to get them to their next level. To help companies see their visions go beyond what they already had in mind. To become not only useful to the companies or brands in the United States but internationally as well.
Why should consumers come to you instead of consulting with another brand?
Personal Care businesses should seek out Tre`byen because unlike some companies that only look at numbers we look at the entire vision. Personally, I have been in this field for 21 years as a cosmetologist, instructor, platform artist, and fashion and hair show coordinator. I understand the industry’s target audience, as well as how to bring my ideas to them. From thinking outside the box to giving brands the needed attention to detail, and care as if it were my own. My personal expertise in this field gives me an understanding of how to help brands grow and stand out from their competition.
What makes Tre’byen stand out from other brands in your field?
We stand out due to the fact that you can give Tre’byen your ideas and we will come up with the best plan suited for your brand. Tre’byen will help with recreating your salon, beauty school, or how your business product looks. Tre’byen also helps with spectacular events, and/or launch parties. Our company is always looking to provide an experience you will never forget.
For readers and business owners who want to reach out and collaborate with you, where can Tre’byen be reached? We can be reached on Instagram through the handles @christahella.regina and @trebyencomplex. Currently, our website is currently under construction but will be up soon.
Written by Kelly J Newson
Images by Jerrell Brown Courtesy of Crystal “Cris” Gambrell – Used With Permission
